Launch Notes

 You publish twice a month. The writing is decent. Traffic from search is flat. Someone suggests "add more keywords," and the next draft reads like a glossary nobody asked for. That loop is common. Search-friendly articles are not longer keyword lists. They are structured answers to questions your audience already types into Google, with headings and links that help people and crawlers follow the logic. We help teams with technical SEO and content structure on business sites at every stage. This playbook is for owners and marketing leads who write or brief articles without turning every paragraph into a density exercise. Pick One Job Per Article Before you open a doc, name the single job for the URL: Job type Reader need Example H1 angle Informational Learn how something works How to audit title tags in an afternoon Comparison Choose between options Patch vs rebuild: when a redesign pays off Commercial Evaluate hiring or buying a service What to ask before you sign an SEO re...

Your designer set the H1. Marketing wrote the hero line. Then someone asked what the title tag should say and the room went quiet. That confusion is common. The visible headline on the page is not the same as the title search engines often show in results. Both matter. They should agree on intent, not repeat the same stuffed phrase. We help teams with technical SEO and on-page structure on business sites at every stage. This checklist covers what owners and marketing leads can verify before launch without turning every page into a keyword list. Title tag vs H1: what each one does Element Where it lives Primary job Title tag ( <title> ) HTML head; often shown as the blue link in search results Names the page for search and browser tabs H1 Visible main heading on the page Orients the visitor once they land They can differ in wording. They should not contradict each other. If the title promises "pricing for small teams" and the H1 says "about us," visitors bou...